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Learn more about Iselux at Booth No. 516.
May 6, 2011
By: TOM BRANNA
Innospec (Booth No. 516) offers a comprehensive range of sulfate-free formulations for luxurious foams and lathers, mild cleansing for skin and hair and excellent afterfeel. Many consumers believe that sulfate-free products provide a number of benefits: Mild to the skin and hair; pure, implying safe; non-stripping/gentle cleansing; more natural and environmentally-friendly; improved color retention in dyed hair and gentle to acne-prone skin. Innospec products can be formulated to achieve the desired viscosity for maximum product appeal and to create opaque or clear “natural-looking” products, without complex reformulation. Iselux can reduce the need for other costly components, such as complex multi-component co-surfactant systems, thickeners, conditioning agents and foam boosters which are often required in sulfate-free formulations. Iselux can also help prevent color-fading and maintain more intense color, especially with red and auburn colorants when compared to shampooing with sulfate-containing surfactants. More info: 888-633-8028; Tel: [email protected]; Website: www.innospecinc.com
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